Why Your Content Marketing Isn’t Working (And How To Fix It)
They told you there are many ways you can generate leads and yes! content marketing offers one of the best ROIs .
You have a Facebook page, a Google page, a Twitter profile, a Linkedin profile, a YouTube Channel. You post on Medium, answer questions on Quora, run native ads. And never miss a chance to guest posting .
As I'm writing this, the only one who cares about your content is you. Well, you say, even GaryVee didn't get that much attention, his first 10 years. 10 years. Doing the math, your time is up . Are you missing something?
Why content marketing? Let's recap!
1. Brand identity.
Brand identity is important for businesses of all sizes: how people perceive your brand is essential to your success. With content marketing, you can inject your personality into your content and make it unique to your brand. When you establish in people’s minds who you are and what your brand can do for them, it’s easier to persuade them to follow your calls to action.
Let's be honest: how often do you trust brands on the Internet? Unless they establish themselves as some sort of authority, chances are you’re not going to be trusting any brand. That’s where content marketing shines. When you implement your content strategy correctly, people will start to see you as an authority. In other words, life starts to become easier.
People are always on the lookout for excellent content. If they like your content, they’re going to be linking to it, which tells search engines your content is great! The more valuable and helpful your content is, the more search engines are going to love your content and reward you with high rankings on their search results pages. Everything you publish online must serve your brand and your authority.
You don’t want to create massive amounts of content just to have people view it one time, and then bounce off your site forever. What you want to happen instead is you want people to keep on coming back to your site. The best way to do this is by capturing your visitors’ email addresses via an opt-in form on your site. If you build a mailing list full of interested people, then you can direct them to visit your site every time you publish some new content!
5. High Quality Leads.
People who find you on search engines are the ones you want to reach out to. They could benefit the most from your products or your services. The more specific and helpful your content is, the more qualified your leads are.
Are you using this funnel while planning your content marketing?
1. RIGHT CONTENT FOR YOUR TARGET AUDIENCE.
You want your target audience to become aware of your brand. Since content marketing is a numbers game, you want to get as many people as possible to see your site and become your prospects.
2. THE CONTENT BECOME EVEN MORE SPECIFIC.
Your prospects engage even more with your brand and your content, and they become leads. At this stage, they are trying to evaluate if your business is right for their needs or not.
3. YOUR CONTENT IS DESIGNED TO ENCOURAGE YOUR LEADS TO MAKE A PURCHASE FROM YOU.
Your leads are ready to make a purchase decision. Your content at this stage will basically provide them with the information they need to become your customers.
Why Your Content Marketing Isn’t Working...
When defining your content marketing goals, you need to ask yourself what you want to achieve. Here are some possible goals you can use:
Do you want to get more leads for your business?
Do you want to increase your visitor traffic, so you can make more money off ads on your site?
Do you want to get more affiliate income from people clicking and buying using your affiliate links?
Do you want to use content to convert potential leads into paying customers?
Or do you want to build brand awareness and get people to visit your site time and again?
Your content must serve your goal. A good content marketing strategy will help you organize your content and make sure everything works together. It’s so easy to get lost in the grand scheme of things!
Whether you're starting something new, want to optimize your work or focus on growing your business, here you can find actionable steps you can take to simplify your business and marketing online and off.