If you don’t have a customer base, then you don’t have anyone to buy your products.
IDENTIFY APPROPRIATE MARKETS AND CUSTOMERS.Will you be selling business-to-business or directly to customers? Who will be doing the selling? In store, online, direct email? Where will you get your mailing list? ASK AS MANY QUESTIONS AS YOU CAN THINK OF.Think in terms of age, sex, family size, income, occupation, region, needs, interests, lifestyles, education level, income level. Once you have identified the similarities, you have your target market.IF YOU ARE WRITING YOUR MARKETING PLAN FOR AN EXISTING BUSINESS discuss who are your existing customers, review how you have attracted those customers, how you will retain them and how you will promote your product to new customers.
KNOW THE COMPETITORS.At a minimum, you'll want to know the names and locations of major competitors, products or services offered, pricing structure, methods of distribution, strengths, weaknesses, profitability and market share.Keep an eye on the competition at all times. Learn from their mistakes and their success.
SORT OUT A PLAN FOR DISTRIBUTION THAT IS EFFICIENT AND EFFECTIVE.Give an overview of your distribution strategy, including any and all channels available to you. Write down what will this cost you and what agreements do you have with distributors.IDENTIFY ACTIONS for establishing relationships with distributors, sales staff, advertisers and customers
IDENTIFY AND IMPLEMENT APPROPRIATE ADVERTISING.Where do your competitors advertise? How and how often? Do their campaigns work? If yes, why? If not, why?IDENTIFY AND IMPLEMENT WHO WILL BE HANDLING YOUR MARKETING CAMPAIGNS.How much will it cost? How the return will be?