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Meet the experts
What Is A Sales Process? Here Is A Quick Way To Understand How To Make More Sales
Do you want
Maybe you are new to the business, and your sales are still teeny-tiny.
So, you might be wondering just how to make more sales.
Where to start?
The first thing you need to understand is the sales process.
You can do everything else right in your marketing efforts but if you don’t understand the sales process and actually use it, your entire endeavor could collapse.
What exactly is a sales process?
Basically, a sales process is simply the process that someone goes through to buy a product or service from you.
Everything within the process is geared towards them making a purchase at the end.
The first step in the process is the awareness phase.
Remember, every sale that you make is a solution to a problem.
The customer is looking for a solution and you need to be there to provide it.
So, the first step in the process is them becoming aware of the solution. (You don’t have to worry about the problem; they are already bringing that part with them).
In order to be found when your potential customer is looking for the solution you can provide, online we use keywords.
Basically, to advertise our solution to their problem, we use the same sentences people are using when searching on the internet for the solution.
So, now you move onto the next stage in the process. You have their interest.
They want to know what you have to say, and find out whether or not you really have the best solution to their problem. But you only have their interest temporarily. They are just a casual visitor.
It’s your job to groom that interest and make it grow.
Next, they’ll move onto the evaluation phase of the proposition.
The evaluation stage is where they compare your product against what they were looking for in the first place, as well as other products.
People are savvy when it comes to advertising, so you’ll have to get creative.
So, the next thing that will happen is your buyer making a decision.
They will decide one simple thing: whether to buy your product or not.
If you have done a good job and convinced them that your product will solve their problem, then they are likely going to buy. If not, they will go elsewhere.
Making that decision depends upon what you have presented them with in the evaluation stage. If you have made a good pitch then they will make the buying decision.
The final step in the buying process is the purchase stage.
You need to make it easy for them to buy at this point. They are committed but that doesn’t mean that they can’t back out.
In addition to making it as easy as possible for the buyer to complete the transaction, this would be an excellent time for you to get their email address and permission to send them valuable emails on future products and services.
They are already excited about buying from you, so it’s the best time to ask.
How can we make all this things work online?
Read this article about sales funnels ...
© 2018 by Marisa Specogna