Quick Must-Know Tips You Should Consider When Rolling Out Your Next Social Media Campaign
With over 2 billion people using social media network on a daily basis, there is no doubt that social media plays a big role in determining your success as an entrepreneur.
However, despite the opportunities, many are still struggling with the basics. Here are quick must-know tips you should consider when rolling out your next social media campaign.
Reserve your username across all platforms.
Reserve all your usernames across all the social media platforms even if you don’t need them now. These keeps off imposters, and you may need those usernames some day.
Decide which social media platform(s) best suits your needs.
Trying to build a presence and stay significantly active on all available social media platforms can be time consuming and counterproductive. Not all social media platforms are suitable for your kind of marketing campaign. Instead, you need to identify platforms that bring the best results and focus on them.
Optimize your social media platforms.
Once you’ve decided on the platform you intent to use, focus on optimizing your profiles in order to get more followers.
A few things to consider include:
using a real profile picture
write clear and comprehensive about pages for your profiles
Connect your social media accounts to your website.
Having all your active accounts connected to your websites helps to keep the conversation going. Visitors on your website can link to any of the listed accounts and your followers on social media can find out more about your offer.
Find and follow leaders in your niche.
Yes, it’s not just a pretty function to make your phrase turn into a link and look cool: most people actually use hashtags to search for stuff on social media. And it’s a nice way to make your stuff (like your upcoming product launch) trend on Twitter and Facebook. Just don’t overdo it.
Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive:
- follow other users
- send friend requests
- comment on stuff
- like other people’s stuff
- update your status regularly
- share interesting stuff
Stay out of trouble.
Each social media platform has its own sets of rules, and some rules cut across all the networks. For instance - Twitter has a limit on how many people you can follow per day - Facebook has restriction on friend-requesting people you don’t know.
This is where PR kicks in. Use available tools to track every mention of your brand across all platforms and find out what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk.
Post as many times per day but again, don’t overdo it.
The number of times to post per day will depend on the network, the numbers of your followers and how interactive your audience is.
Just about to start creating your social media profiles? ... do this!
Before you even start creating your social media profiles, you need to sit down and think of what you plan to achieve.
❝ Having a clear path on what you want to achieve on social media will determine how you will build and use your presence.
Take advantage of your knowledge and post content that people are craving for. People will always look forward to read your next post if you are consistent in posting content that is useful and relevant. In addition to that, your post will be shared across various social media platforms, a factor that will enable you to reach out to more audience.
There are millions of consumer across various social media platform. However, not all of them will identify with your brand. It is therefore very important to know your target audience then channel all your effort to build a strong relationship with them. Who are you looking to reach on social media?
You need to be consistent in posting quality, informative and relevant content. You also need to be consistent when engaging with your audience in order to grow your presence on social media. In conclusion, it's not as difficult as many people think. However, you need to be strategic and consistent in order to break through....