How Do You Work Out What A Reasonable Asking Price Is
Of course the whole point is that you want to make a profit. At the same time though, you also need to make sure that you aren’t pricing yourself too high and putting people off of potentially buying.
A particularly important question when you are creating and marketing your product is how much you’re going to charge for it. Of course the whole point is that you want to make a profit. At the same time though, you also need to make sure that you aren’t pricing yourself too high and putting people off of potentially buying. You also need to make sure that you aren’t charging so much that people will be unhappy with what they receive and want their money back.
Factors that influence the price.
First off, build up your reputation. A good business reputation is important because it can help distinguish you from competitors, and even be the deciding factor in whether someone chooses you over them. Your aim is to build up to your reputation so that you can charge lots for short lunches.
That price that you are charging is high because you are speaking directly to that one person and giving them all of your attention?
2. Amount of information and/or time
If you have a course that offers 100,000 words worth of text, 48 hours worth of video and one-on-one time with you, then you can obviously charge a lot more than if you’re selling a short email course.
If you’re teaching millionaires to find love, you can charge a lot. The fewer seminars you give, the more exclusive and scarce your time and information is.
If you can present a formula that will make someone instantly get the body of Captain America, then you can charge thousands and thousands of dollars.
Here's the rough guide ...
to help you get an idea of what to charge for your product/service (in US dollars) .
This is ideal for a one-day seminar or a brief, one-to-one consultation. You are qualified, experienced, well-respected, have some exclusive information to share.
At this price, you might either be providing a whole day one-to-one, or you might be offering a longer course.
At this point you’re now looking very much at a premium product. This is most likely going to be something very indepth in terms of what you’re offering and that means lots of materials, one-on-one time and access to a gated community.
This is for people who provide lots of great information, some real ‘take homes’ and attach your name to it.
The only way you can charge this kind of money is if you have a really powerful secret/system/method and you can really make your audience believe that.
You must provide esclusivity, life changing experiences and (very) smart advice.
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