Buying Links.The reason for this is that bought links are essentially still ‘cold’ leads. They haven’t heard of your brand before and they never gave you permission to contact them.As such, they will likely ignore your messages and may even report you as spam.
Selling Low Quality Products.People can tell whether you really believe in something and if you don’t, they’ll feel as though you’re just trying to wring as much cash out of them as possible.Even if someone buys from you, they will likely be so upset by the low quality of your product as to be sure never to buy again.
Going Quiet.Allowing time for your readers to become disinterested and to forget who you are or why they followed you in the first place is destructive.Now if you send another new message, they’re not going to care.
Spamming.Might mean sending too many messages or trying to sell things that no one asked for.Always provide value, or you’ll quickly lose those hard-earned followers.
Sell the VISION.For example, if your mailing list is about fitness, then the vision comes from the fact that your messages will help the readers to lose weight and build muscle, thereby becoming more attractive, more confident and more successful.Sell this vision in your copywriting and make sure that your audience knows just what an exciting opportunity this is and how it is going to improve their lives.
Use the right incentive.An incentive is a freebie that you will give away in exchange for people signing up to your mailing list.Very often, this will be something like an ebook or a report.Make sure that your incentive is something that will attract people – but not something that will be too valuable and encourage people to sign up who otherwise wouldn’t have been interested at all.
True fans are fans that will share your content, that will spread your message and that will read every message you send.