How To Sell On The Internet When You Are Just Getting Started
Let’s assume right now that you're just getting started. Today I'm going to give you some advice I wish someone had given me when starting out, about making your first few sales online.
When you are at Point A:
1. Pick a Market.
You don't have to pick a specific product yet, just look for trendy niches to see which one both interest you and is getting sales. Go to Clickbank.com/marketplace and search the various niche categories and sort by "gravity". This will tell you the products that are getting the most sales.
Go to pulse.ebay.com and look through the most searched products. This will give you a quick glance as to what people are looking to buy. Also see their "completed items" category.
Go to Amazon and search their "best sellers" list in the books category.
Go to Magazines.com and look through their listings. If "demand" is high enough (in any niche) to support a magazine, then it's an indicator that it has high profitability.
2. Pick a Product.
Just choose one product for now. Go to Clickbank.com's marketplace and search products with the highest gravity in any niche to instantly see what people are already buying. This will show you what's "in demand" ASAP. You don't have to promote Clickbank's products, just look for what type of product is in demand. Now you decide: you can create your own product or select the closest type of product you have in your portfolio or you could cross promote your product with other businesses' products in a package deal.
You can include an ad or flyer for other products you sell and have other businesses selling for you.
🍀 Email 2: Introduce your product/service/business (list bullet points of how it will benefit them)
🍀 Email 3: Show a testimonial or 3rd party perspective of your product or service
🍀 Email 4: Talk about your success
🍀 Email 5: Share a personal story or something that happened to you, you can tie your promotion if possible
🍀 Email 6: Short email copy, to the point and directly to the sale 🍀 Email 7: Last Chance, let your subscribers know this will be the last time showing this product (time is running out, if they are interested they will take action, otherwise begin follow up to another product/service. Or... , continue to follow up by showing different angles (share testimonials on youtube, share your own videos, share your stories, results etc..)
4. Follow up, follow up, follow up...
Following up with a customer is simply contacting them after the initial point of contact to make them a customer that purchases again and again.
Studies have shown that 7 to 12 exposures to your product, service or offer is needed for the majority of people to buy the first time. Once a person has become your customer and made a first purchase is even easier to get them to purchase again and again in the future.
One of the best ways to get your customers buying from you again and again is to know exactly what they want. Once you know what your customers want the best way to get them to love you and want to spend money with you is to write to them just like you would speak to them if you are sitting next to them on the couch.
Tell them who you are and how you can help make their life easier. Letting your customers know that you are a real person with problems just like them will help them relate to you as a friend when it comes to taking your advice on purchasing products that can help them.
Your next goal—Point B!
If you want to get from point A to point B in the shortest amount of time possible, the first and very most important thing is to focus ALL your energy on getting your first few sales, because those first sales will start bringing in cash. You need that cash flow as soon as possible.
You've got your offer—whatever offer it is you're promoting. You have a very simple goal, the straight line: which is to get people to click that link and be exposed to the offer to actually see the offer.
People click the link, they watch the offer, they watch the sales presentation, and a small percentage of them will buy. When they do, you get a sale.
Focus all your efforts to get people in front of the offer.
If you are targeting the right people—the people actually interested in whatever product or services being sold—then a few of them will click your ad and go to your offer landing page.
If you have enough people in front of the offer, then a small percentage of them will buy. And even if it's only one or two percent ... you can still make millions!
Whether you're starting something new, want to optimize your work or focus on growing your business, here you can find actionable steps you can take to simplify your business and marketing online and off.