❝ The purpose of a landing page is to get some contact details so you can follow up with this lead.
❝ How you can [get benefit] in [short time frame] without [what they don’t like to do].
❝ Use segmented landing pages for your keywords.
❝ Focus on testing more than one version of your landing page.
❝ Look through your landing pages.
❝ Check your calls to action.