Meet the experts
Meet the experts
How To Find New Customers: A Free, Effective Method That Takes Very Little Effort To Set Up
Do you want
Have you ever wondered if there was some kind of magic formula out there to get customers to your site for no cost?
Well, there actually is a tried-and-true method that just about every internet marketer out there uses to reach customers.
But before we get into that, you need to figure out a few things about your business...
If you are new to business – or new to internet marketing in general – you may not have figured out who are your customers yet.
This information is vital to
setting up a strategy that is going to work
A good way of figuring that out is to do your own research, but if you haven't been able to do it, there is a simple trick you can use: look at your competitors and try to figure out the basic makeup of their customer base.
The second step is to understand what do those customers need to be fullfilled.
It starts with understanding who they are and why they would be coming to your site in the first place.
Then you need to figure out how you can meet those customers’ needs. Do you have the products or services that they are looking for or can you get them?
The free method
When you are in the internet marketing business, you often have to offer something to people to get them to come and check you out.
That doesn’t mean that you don’t have what they are looking for – in fact, you must have what they are looking for if you want them to buy – it just means that
you have to work a little harder
to get them to take a look at what you have to offer.
So, most internet marketers do this with lead magnets.
These are incentives to get a customer to come and check out your company.
Usually, these incentives are offered in exchange for something innocuous to the customer, but invaluable to the marketer:
an email address.
Using a lead magnet may not separate you from the competition, but it does help you compete with them.
There are lots of different lead magnets that you could offer someone, but here's something important: what you are giving away has to be something that you can afford to give away.
The second requirement for a lead magnet is that it has to be something more valuable than what the person is giving up.
Let’s take a look at some of the most common types of lead magnets out there and how you can use them to get people to visit your site, give you their email or buy your products.
are seminars that are conducted over the web, usually through a specific application that is designed for that purpose. You can have hundreds or thousands of people attending a webinar, and access to tools like slides, whiteboards, audio, video and much more.
Webinars are great because when someone wants to learn something, and an expert in the field is offering to teach it to them, there is a great deal of perceived value.
Many people make a good living from doing webinars alone.
But if you want to attract new buyers,
offering a free webinar that demonstrates your expertise
and allows you to build a relationship with a group of people is a really great idea.
are definitely the most common type of lead magnet out there.
People know that books have value
, and even if you are offering a digital version, they still see it as having that value.
are short little presentations that cover a niche subject.
They can be brief or very thorough, but they should always strive to answer the question that the customer has presented.
can be useful as a lead magnet, because you can use them to get people to click on a link.
The infographic is both a sales tool and a way to get them to come to your website.
are another tool that can be very useful if used correctly.
Considering that its free, and all you had to do was visit the website offering it, you might very well do so.
are another great method for getting people to come to your website, visit your social media profile, share your content or simply turn over their email address.
Contests usually involve some kind of major prize that a random person who enters will receive.
Audio and video presentations
can also be amazing tools to attract customers.
They can be used in so many different ways that it sort of staggers the mind.
Video and audio presentations take longer to set up, and can be more expensive to create, but they can be some of the most effective tools you have ever used.
Have you ever considered offering someone a
in exchange for them visiting your site or giving up their email address?
The main thing that you have to keep in mind with this type of lead magnet is that you have to have something worth having a membership for.
Just offering a membership to another part of your site where they can read more content and more sales pitches isn’t going to work.
They need to be getting something pretty substantial out of the membership or they aren’t going to trade their time, money or email address for it.
The only way that it might work for your own product is the sales technique where you discount something like 90% off for a “very limited time.” This is known as the OTO or “one-time offer.”
Lead magnets can be amazing tools if they are used right, and you should carefully think about which to use for each and
every product that you are presenting
© 2018 by Marisa Specogna