How To Find New Customers: A Free, Effective Method That Takes Very Little Effort To Set Up
Have you ever wondered if there was some kind of magic formula out there to get customers to your site for no cost?
Well, there actually is a tried-and-true method that just about every internet marketer out there uses to reach customers. But before we get into that, you need to figure out a few things about your business.
A good way of figuring that out who are your customers is to do your own research. But if you haven't been able to do it, there is a simple trick you can use: look at your competitors and try to figure out the basic makeup of their customer base.
The second step is to understand what do those customers need to be fullfilled. It starts with understanding who they are and why they would be coming to your site in the first place.
Here you need to figure out how you can meet those customers’ needs. Do you have the products or services that they are looking for or can you get them?
The free method!
When you are in the internet marketing business, you often have to offer something to people to get them to come and check you out.
That doesn’t mean that you don’t have what they are looking for – in fact, you must have what they are looking for if you want them to buy – it just means that you have to work a little harder to get them to take a look at what you have to offer.
So, most internet marketers do this with lead magnets.
These are incentives to get a customer to come and check out your company. Usually, these incentives are offered in exchange for something innocuous to the customer, but invaluable to the marketer: an email address.
❝ Using a lead magnet may not separate you from the competition, but it does help you compete with them.
Here's something important:
What you are giving away has to be something that you can afford to give away.
Common types of lead magnets and how you can use them:
Webinars are seminars that are conducted over the web, usually through a specific application that is designed for that purpose.
You can have hundreds or thousands of people attending a webinar, and access to tools like slides, whiteboards, audio, video and much more.
Webinars are great because when someone wants to learn something, and an expert in the field is offering to teach it to them, there is a great deal of perceived value.
But if you want to attract new buyers, offering a free webinar that demonstrates your expertise and allows you to build a relationship with a group of people is a really great idea.
E-books are definitely the most common type of lead magnet out there. People know that books have value, and even if you are offering a digital version, they still see it as having that value.
Reports are short little presentations that cover a niche subject. They can be brief or very thorough, but they should always strive to answer the question that the customer has presented.
Infographics can be useful as a lead magnet, because you can use them to get people to click on a link. The infographic is both a sales tool and a way to get them to come to your website.
Checklists are another tool that can be very useful if used correctly. Considering that its free, and all you had to do was visit the website offering it, you might very well do so.
Contests are another great method for getting people to come to your website, visit your social media profile, share your content or simply turn over their email address. Contests usually involve some kind of major prize that a random person who enters will receive.
7. Audio and video presentations
Audio and video presentations take longer to set up, and can be more expensive to create, but they can be some of the most effective tools you have ever used.
The main thing that you have to keep in mind with this type of lead magnet is that you have to have something worth having a membership for. Just offering a membership to another part of your site where they can read more content and more sales pitches isn’t going to work. You need to offer something substantial or it won't work.
The only way discounts might work for your own product is the sales technique where you discount something like 90% off for a “very limited time.” This is known as the OTO or “one-time offer.”
A lead magnet is your chance to pre-frame your leads mindset as they enter into the next step in your sales funnel. Your goal is to get the prospect to stick around and become a regular client . The longer you can keep them around, the more likely they'll buy from you. Lead magnets can be amazing tools if they are used right, and you should carefully think about which to use for each and every product that you are presenting.
Whether you're starting something new, want to optimize your work or focus on growing your business, here you can find actionable steps you can take to simplify your business and marketing online and off.