Meet the experts
Meet the experts
How To Create Your Own Product And Sell It On The Internet
Do you want
You may totally ignore all that knowledge you gained through your life experience.
It's time to start putting all that knowledge into action by creating your own product and sell it...
What to sell
When choosing what to sell, the objective is to find something that offers a lot of value and that seems like a very good deal but that at the same time, helps you to save a lot of money and helps to make your life easier.
The aim is to create a product with a very low production cost.
Ideally, you also want something that you can produce once and then sell on scale to lots of people.
For example, an online course is a perfect example of this.
Online courses don’t require any materials to create. There is no up-front investment and you can actually create your course completely for free.
Thus, when you charge for said course, you will be getting 100% profit.
At the same time, online courses don’t require any delivery or packaging.
And you only have to build them once - you can then sell them as many times as you like.
Seminars and workshops are good too because they only take one day and you can serve multiple buyers at once.
You only present one seminar but you can have 30 people there paying you, say, $2,000+ each.
There is a small overhead (the cost of renting the room if you’re doing it live) but that’s it.
Webinars are a great alternative to seminars and workshops: you can sell straight online, without even renting the room.
Find your niche
You also need to think of how marketable your product is and how many people it will appeal to.
You can quickly discover it by google searching some keywords you would use for your niche and see how many paid ads show up.
Look for a niche you know well and that you can offer something different to.
Think about topics that people are willing to pay for.
Look at universal topics that appeal to everyone.
Think about the emotion and the value proposition.
Hone in on a specific segment of the market to make marketing easier.
Design your product
Choose the type of product you want to sell.
This could be online course, seminar, workshop, ready-made-business, access to a community, consultation.
Next, think about the format that this will take and the type of media you’ll be producing: video, emails, one-to- one consultation, live workshops, seminars, ebooks, forums...
Choose something you’re going to be capable of creating and something that you can sell for the maximum asking price.
Come up with a curriculum to build authority.
Create your product
If you’re creating text then make sure to have it proofread, write in a professional manner, format with the right fonts and images and save as a PDF.
If you’re creating a video, then make sure you invest in high quality recording equipment.
Present yourself in a professional manner, tidy your environment and create a set and invest in things like bottom thirds and video openers to make it more professional still.
Create your website
where you’re going to be uploading your content
and promoting it.
A good place to start is by getting webhosting and a domain name.
You’ll also want to upload all the materials you created for your product.
Create a sales funnel
A sales funnel is your plan for
attracting new customers
And then leading them by the hand from the point where they’re just discovering your brand, to the point where they feel familiar enough and trusting enough that they’re willing to part with their hard earned cash.
If you’re hoping to make money from your product, then by far the most important thing to consider is your targeting.
In other words,
finding people who are interested in your niche
, who are the right age and sex and who have the right income.
Pay Per Click is a type of advertising where you only pay each time someone clicks on your links. PPC ads can be placed either on Google or on Facebook.
You then can target people based on not only their age, sex and location but also on their hobbies, interests and job title!
If you can do this, then you can find the exact kind of person who is likely to buy from you...
© 2018 by Marisa Specogna