Internet traffic is one of the most essential commodities for a website. Experts may say that you have to pay for traffic, but there's so many ways to get them for free.
Here's 5 ways to get more traffic without paying a cent:
1. Build Up Your Social Media Sites.
You should have an account with the most popular social networking sites. You should also use it to direct targeted traffic to your web site! It's easy and it's free. All you need are followers and friends. Take the time to know who your target audience is, and add them to your social media network accordingly. From there, you can send relevant content via status updates or tweets, all of which have your website's URL.
Knowing who to target is essential to your strategy’s success. When you know who your ideal audience is, you can easily tailor your content to hit them where it matters. You can discuss problems they can relate to, and they would appreciate your insights and your solutions.
Knowing who your target audience is, is easier if you’ve already got some existing data. For instance, if you’ve got a database of your past and current customers, then you can easily determine the common factors among them.
Or if you’ve got Google Analytics installed on your site, you can quickly see the demographics of your site visitors. And you can see which groups of people are converting best. If you’re just starting out and you don’t have the luxury of having an existing audience data, then you need to get a bit creative. While you may already have a general or preliminary idea of who your target audience is, it’s best to actually get some concrete proof from the real world. Read this post.
2. Create Useful Content.
When your friends and followers click on that social media link, they should be greeted with relevant, useful content. All the major search engines such as Google, Yahoo! and Bing have an algorithm that sees how much relevant content you have on your site. These search engines will rank you higher for the niche you specialize in. Content is king when it comes to SEO.
How can you possibly compete with all the more established marketers in your industry, who seemingly publish endless amounts of high-quality content every day?
They churn out new videos, Instagram posts, Facebook live streams, emails, blog posts, podcasts... and much more, and you could be still struggling to find the time to get any content done.
So where do you start? Should you try to do videos? Should you write? What topics should you write about? Or should you just try to outsource it all?
Lets first put things in perspective...
Most of them have been doing this a lot longer than you. Meaning, it's very likely they all have well tons of videos they can cut up and create content from, and which their writing team can write summarized articles for.
They've also figured out a lot of hacks to leverage content (eg. like taking one video, turning it into a blog post, then scraping the audio for a podcast, then cutting segments and add to other segments to create entirely new videos).
And because they are very used to doing videos and speaking off the cuff, they can now crank out literally endless 'fresh' content.
It's just practice. You become much more proficient at all of this just through lots of daily practice.
Most people are not good at doing videos when they start. But remember, it's best to create the content, then just release it right away. Don't over analyze it or question the quality too much - just get it out there.
A few more pointers on how to create content faster:
Focus on content where you actually know what you're talking about, and just imagine you are explaining a lesson to a new friend.
Forget about creating content that's all about you and your brand.
That's the first instinct for most business owners. They think they need to talk up their business – what they've done, what they can do and what they've got to offer.
Most people don't care about you or your business. They're focused on what's going on in their own world.
So with every piece of content you create, focus on relating everything back to them. Think about what's useful, interesting or entertaining to them.
3. Optimize For SEO.
Speaking of which, it's important to clean up your website for Search Engine Optimization purposes. The SEO game is simple: if you rank high up on search engines, traffic will come from those who search for you online. All of these can be done without spending a single cent!
4. Attach Your URL.
Do you frequent forums and groups? There could be traffic lurking in there if you're smart enough. Register for an account in the most popular forums and start posting relevant content. Remember that you can edit your signature, so include your site's URL in as well. People will get curious as they like your post and see what your website is all about.
5. Look For Free Site Promotions.
There will always be free ways to promote your site, so keep an eye out for the latest ones on the web. Anything from being included in various listings, content submission in web directories and free classified ads are always good for generating traffic. Best of all, they are free and only take up a small portion of your time.
As someone who blogs regularly, I constantly find that I'm either not dedicating enough time to promoting my blog posts across my social media channels,
or just forget entirely! I've been using an awesome tool that pretty much takes care of all of that for me. Now, whenever I publish a blog post, I get sent an email (within minutes of me hitting 'publish') inviting me to review a full 12-month social marketing campaign for the blog post I just published.
All I need to do is review their suggestions (making edits if I need to) and that's it. My blog post is then marketed across my social channels for the next year - driving traffic back to my site. Quite simply... I love it!
They are now hosting weekly webinars and I wanted to help you get in on the action. They cover everything you need to know on how to drive traffic back to your site. It also provides an opportunity to ask any questions you might have.
With over 2 billion people using social media network on a daily basis, there is no doubt that social media plays a big role in determining your success as an entrepreneur. Here are quick must-know tips you should consider when rolling out your next social media campaign.