They promote their products as urgency products.Psychology has shown that people’s deliberate thought processes are suspended when there is an urgent situation in front of them.
They know the value of scarcity.If someone had created the Bitcoin with an unlimited amount that could be mined, it would never have become as successful as it has.
They leverage the principle of exclusivity.If you asked ten people if they wanted to go to an exclusive, red-carpet event, half of them will say yes without even knowing what it is.
They work with the idea of reciprocation.If someone gives you a Christmas present, you feel obligated to get them a Christmas present back.
They commit to what they do.They finish each and every project that they begin, because they know that fulfilling that commitment is the key to success.
They build strong networks.Successful entrepreneurs are constantly engaging with individuals who will impact their business today as well as the future.