How To Build A List Of Qualified Subscribers Who Are Just Waiting To Be Converted
Freebie seekers worry all internet businesses. Such people visit many online offers every day. Subscribe to almost any list. And you need paying customers for your business to grow.
There is a way for building a buyers list from scratch: it is a list of subscribers who are interested in what you are offering. They have been qualified but are just waiting to be converted.
Follow these steps and you will have a valuable buyers list in no time.
Step 1. Focus on buyers only
Well, it means you should add only people who have actually bought from you to your email list. The logic is that you are after signups of real buyers and not freebie seekers.
Step 2. Exceed subscriber expectations
Ensure that you keep adding a little more value with every email response you send out to your qualified list. Add freebies to the messages occasionally. It could even be just a link to a valuable article, video, a free report or any other useful resource online.
You do not want them to think every communication between you and them is a promotional message which contains one of your affiliate links. When properly implemented, this step greatly enhances your credibility.
Step 3. Let your subscribers improve your products
Tactically ask your subscribers what they need or want. When you discover this want or need through their answers, you then create a product which fulfills that need for them. That way, you already have a qualified crowd of buyers waiting to buy your next product.
Yes, ok. But what if your list is already full of freebie seekers?
If you find it hard to turn such people into evangelists for your brand, try this technique. You will surely notice an increased user engagement and loyalty while the number of your paying customers will rise considerably.
Step 1. Give away a freebie
The trick is that you should offer the freebie with some kind of attachment. You can either give the freebie together with a secondary product option to be bought or offer a ‘limited free trial’ version of your actual product.
Step 2. Let the freebie seeking subscribers improve your product
Here, you are asking the questions to know why the freebie seekers are not buying from you. Their answers will point out the adjustments or corrections you need to make to your product or service. After making the corrections, you can then remarket the product to the freebie seekers. Then, some of them will surely be converted.