The Top-Three Priorities When You Are Building Your Business And New To Online Marketing.
When you ’re brand new to building your business and new to online marketing, it can be tough deciding where to devote your time, money, and energy.
If the "Getting from point-A-to-point-B" is taking forever, here's the shortest path from where you are today, to where you want to be.
Priority #1: making that first dollar!
The best start to any business is making that first dollar. But where to find a prospect? Where are they right now? Are they currently on another website that's related to your niche?
Do a Google search and type in keywords that relate to whatever you're offering. For example, you could search for ‘how to start a business online.’ You will instantly get a list of millions of websites, and usually the ones at the top are the most popular. When you find the website that relates best to your customers, that’s where you should place your ad.
Just put your ad right there in front of them on that website, and when they click the ad, they land on your lead capture page, and then you put them in front of your offer.
Good offers can be structured in many different ways, but they all have one thing in common:
They do everything possible to persuade prospects and customers to take action right away, not later.
If you are not making any money yet,
here's how to create an entry level product. You're going to create a small report, basically a 'mini product' and sell it for a low price (about $10 or less) to boost sales conversions. Creating your report should only take a few hours. Just remember, an ebook is basically a collection of articles. So when creating a report, just compile a few articles. Make sure that these articles have really good information.
You don't have to be the expert or know anything about the subject. You can take on the role of "reporter" instead.
An additional option for creating content leveraging someone else's expertise is to interview someone.
You don't have to actually talk to the expert, just send them a list of questions in an email and they'll return them with the answers.
You can also talk to someone on the phone and turn it into an audio MP3. This has more value than a written document or PDF.
It's time to setup a sales page that convinces browsers to become buyers.
Now you have to set up your order form so that you can take orders. This is super easy.
Just go to PayHip. PayHip makes it a piece of cake to sell and promote your ebooks, memberships, software, design assets, music or any type of digital products directly to your customers through PayPal and all major credit cards. You can protect your download and easily get your customers onto your email list.
If your business is already making a little money,
sometimes it takes very little to produce a surge of profits. Here are 10 simple ways you can turn your small profits into a growing fortune. Don’t let the simplicity of these strategies fool you.
Together, all ten can help you make at least 3 times the money you’re making right now. All marketing should cover these key areas.
1/10 Give people the benefits they want. Solve their biggest problems.
2/10 Develop products and services that appeal to your specific market.
3/10 Make sure those items have the largest profit margin possible.
4/10 Develop the right message that help you attract the right prospects, while you repel the wrong people.
5/10 Reach and sell to those people as fast as possible for the largest profit.
6/10 Profitably re-sell to them as often as possible.
7/10 Create sales messages that build strong bonds with your customers.
8/10 Position yourself so you are unique compared to your competitors.
9/10 Create marketing strategies that allow you to control the selling process.
10/10 Make specific offers to your customers on an ongoing basis.
Priority #2: complete high-priority tasks when you are at your peak.
Most people have the most mental energy first thing in the morning, others late in the evening. And that's when you should send out an email to your list or write that sales copy (just saying).
Writing a good email requires a high level of creative thinking, and you need to be in a good frame of mind to do that. You should do a task like this first thing when you’re at your peak.
You should use your most creative time for things like writing emails, writing sales copy, coming up with a new offer, etc. Focus on being your most creative first thing when you’re at your peak.
Priority #3: be strict with your budget...
You shouldn’t go pay for a fancy new logo before you even have a clue about your customer acquisition process—because a new logo is not going to bring you the quickest return.
As far as prioritizing your money, if you are brand new in business, you should invest your money into whatever will produce cash flow - and you should avoid distractions.
If you have to choose between designing a fancy logo, getting new business cards made, or investing that money into paid traffic, something that's going to bring you a return—you should put that money to wherever it's going to bring you the highest return in the shortest amount of time possible.
The highest return-on-investment (ROI) you could possibly make is to put your money into acquiring new customers. That’s why you should buy some paid ads and get started first. Then, once you’re making money, you can use that money to design a new logo and get business cards.
You started your business because you want to make money, right?
So fight against the distractions and focus on your top priorities—running ads and making money!
Whether you're starting something new, want to optimize your work or focus on growing your business, here you can find actionable steps you can take to simplify your business and marketing online and off.