What Is A Digital Product And Why You Should Be Using Them For Your Internet Marketing Efforts
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Digital products can be found in every corner of the internet, and if you are considering getting into the business, you will be joining a very lucrative and exciting industry.
It seems rather obvious, but the first thing that we must do before moving onto the how’s and why’s is to cover the “what.”
What is a digital product?
Well, sometimes the simplest answer really is the best: a digital product is something that exists only in the digital realm, that isn’t a physical object that you can hold in your hand.
Why should you get into creating digital products?
Here are a few reasons to consider if you are wondering whether to get into this business or not.
1. Digital products cost nothing to manufacture.
Now, keep in mind that the word manufacture here means duplicate.
A digital product may cost money to create if you are talking about the original. But once you have that eBook, podcast or video presentation, you can sell multiple copies at no cost to you.
2. There is amazing income potential.
The income potential from downloadable products is extremely high.
3. The income is passive rather than active.
This means that you don’t have to complete a specific action to earn money, such a freelance writer or graphic artist might have to do.
Your income will still come in from digital products whether you are there or not, as long as you have done your marketing correctly.
4. Digital products can help you to establish your expertise.
Even if you aren’t selling your own products, the fact that you have been working within a specific niche in the downloadable product industry will give you some credibility with buyers.
5. You have a great deal of control.
Since you are creating these digital products yourself, you control what information they contain and what level of quality they are at.
You also control things like the price.
6. Speaking of price
when you sell your own digital products, you have a great deal of control over the price of the product. Since you essentially pay nothing for duplicate copies, you can lower your prices pretty drastically and still make money.
Digital Product #1 -
The most popular type of digital product is the ebook – which stands for electronic book.
The beauty of creating an ebook is that it can literally be about anything, as long as there is a need for it and also can be just about any length.
So, how do you create an eBook?
Well, they are really easy to write. All you need to do is sit down and gather the information that you need, create a chapter outline, and then write the book.
After that, you just need to convert it into a form that you can use, such as a PDF file or converting it to display on the Kindle, Nook or any mobile device out there.
Digital Product #2 -
A video presentation is a video or series of videos that teaches you something.
All you have to do is have someone to give the information, presumably yourself, and a camera to film with.
You don’t need an expensive camera either.
Many mobile phones have cameras that are of sufficient quality to create a video presentation if the right background and lighting setup is used.
Digital Product #3 -
Webinar is a pairing of the two words “web” and “seminar” because that’s exactly what a webinar is – a seminar conducted on the web.
Webinars are extremely powerful because you get your income from two ways: you can charge the people who actually attended your webinar, which pays for all of the time invested and if you want, you can charge to download the webinar.
If you can market your webinars successfully, you can create a very lucrative business that gets visitors to your site and sells them on the idea of a webinar about a specific topic, and then allows them to download that webinar for a nominal fee.
The nice thing about webinars is that you will know how many people are attending before you hold it, and you’ll even have the money from attending before you give the webinar, which is the perfect way to gauge interest.
Of course those above are just the most popular (and easy) ways to get started, right now, with what you have ...
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© 2017 by Marisa Specogna