The Easiest Way To Add Captions
To Your Facebook Videos
#GUIDES - 5 min read
Uploading videos on Facebook is part of your marketing strategy? If you'd like to add subtitles to your video and you are not a computer expert, this strategy is for you.
Ok, I'm not the let's-shoot-a-video type of person, but I scroll my Facebook feeds.
As they are, videos are all muted and start to play as soon as you hover them.
This means you have 1-2 seconds to grab the attention of your visitors.
And you want they stay with you.
Now, bear in mind that your visitors can be anywhere, and while scrolling the feeds they are doing A LOT of other things. Most of the time they are not looking for something in particular, they just scroll to see what's going on.
Adding captions (subtitles) to your video, as you do on youtube, can help you make people stop and watch your video, even if they keep it muted.
If you have tried to do it on Facebook, you have discovered that you have to upload the video AND the .srt file (the file for captions) in 2 separate steps.
Here's how to easily do it.
What You Need To Get Started
The video should be without intro (remember, you have just a couple of seconds) and your face is the best way to make people stop and pay attention to your message.
The very first words should create curiosity, so avoid introducing yourself on your first sentence. Ask questions or claim something instead.
Edit your video if needed. Keep it short and to the point.
When your video is ready, upload it on Youtube.
The process should start automatically, but it's not that accurate. If the video is short, you can write your content and avoid to check misspellings and weird sentences.
When finished, click on Publish and then come back to this point.
Depending on the process you chosen (automatic captions or manual), you should see one or two subtitle tabs on the right of your video. Choose the tab with the subtitles you want to use and click on it.
Select Action and then .srt.
Download is instant and usually it's named "Caption.srt".
Save it on to your desktop, so that it's easier to find.
Rename the file you have just downloaded by using the same name of your video followed by a dot and then the language you are using.
If my video is called TIP#1 and I want subtitles in english US, the file will be named
Add tags (keywords) to your video as you do for your youtube videos.
That's it. Your video is ready to rock.
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