You might have noticed it. Some people can sell almost everything and they never struggle to close a sale. If you want to boost your sales, here's a proven (and easy) strategy you can use right now.
The downside of running your own business is that most of the times you have to close the sales on your own.
It's very likely you didn't sell anything before and maybe you feel a bit unsure on how to increase sales without being pushy.
Actually there is an evergreen process you can learn, apply, refine and eventually master to close sales without being pushy. And it begins by knowing in detail your product/service.
IF YOU DON'T KNOW IN DETAIL WHAT YOU ARE SELLING, YOU WILL HAVE A HARD TIME TRYING TO SELL IT.
While learning more, pay attention to the questions you have and write them down. It's very likely your prospects will have the same questions too ... so find out the answers and write them down as well.
At this point, you are ready for the 4-step formula.
STEP 1 - WHAT YOU'RE GOING TO SAY
To plan effectively what you are going to say, you have to master the evergreen STA process:
Show - your product/service
Tell - how your product/service will improve your prospects life
Ask - a feedback: does your product/service solve their problem? If not, why? What should be/do your product/service to match their expectations?
STEP 2 - FAQ'S
Be clear about the most common questions your prospects will ask you and be sure you have an honest answer for all of them.
If it is your own experience with the product/service, it's better.
No one wants to hear the standard, corporate answer.
Talk about you and your experience and yes, you should be using the product/service you are trying to sell. If you are not using it, be prepared to answer the "why not?" question.
HERE BELOW ARE THE 4 MOST COMMON QUESTIONS YOU MUST BE PREPARED TO ANSWER
How much does it cost?
What I'll get exactly?
When I'll get the result?
How can I be sure I'll actually get what promised?
STEP 3 - FEELING GOOD
Make your prospect feel good with you and the company you represent. Don't push the sale until you have answered all the questions your prospect has. Be professional, patient and clear.
STEP 4 - LOGIC
The last step is the conclusion of your presentation.
You should quickly and consistently summirize the benefits of your product/service and how it will help your prospect to solve his/her problem.
If your prospect has a specific need, you should stress the specific benefit he/she will get by using your product/service at first.
Now, you can ask for the sale. A FEW CLOSING TECHNIQUES YOU CAN USE
Can we move forward with this deal?
Is there anything preventing you from agreeing to this today?
Can I have your business?
Are you ready to move forward?
Have I done enough to earn your business?
The questions above require a clear Yes! or No and a clear feedback.
Be open to the messages you'll receive and ready to implement them into your sales strategy.