The 4 Step Formula To
Boost Your Sales
#ENTREPRENEURSHIP - 5 min read
You might have noticed it. Some people can sell almost everything and they never struggle to close a sale. If you want to boost your sales, here's a proven (and easy) strategy you can use right now.
The downside of running your own business is that most of the times you have to close the sales on your own.
It's very likely you didn't sell anything before and maybe you feel a bit unsure on how to increase sales without being pushy.
There is magic in earning a client and the good news is that this magic appears after you learned the strategy.
Actually there is an evergreen process you can learn, apply, refine and eventually master.
And it begins by knowing in detail your product/service.
If you don't know your product/service in detail yet, go and spend some time discovering all of it.
While learning more, pay attention to the questions you have and write them down. It's very likely your prospects will have the same questions too ... so find out the answers and write them down as well.
At this point, you are ready for the 4-step formula.
A Proven Sales Strategy
1 - PLAN WHAT YOU ARE GOING TO SAY
Master the evergreen STA process:
2 - GET READY TO CLEARLY ANSWER THE MOST COMMON QUESTIONS
Be clear about the most common questions and be sure you have an honest answer for all of them. If it is your own experience with the product/service, it's better. No one wants to hear the standard, corporate answer. Talk about you and your experience and yes, you should be using the product/service you are trying to sell. If you are not using it, be prepared to answer the "why not?" question.
Here are the most common questions you must be prepared to answer:
3 - MAKE SURE YOUR PROSPECT FEELS GOOD
Make your prospect feel good with you and the company you represent.
Mutual respect makes wonders.
Don't push the sale until you have answered all the questions your prospect has.
Be professional, patient and clear.
4 - BE LOGIC
The last step is the conclusion of your presentation. You should quickly and consistently summirize the benefits of your product/service and how it will help your prospect to solve his/her problem.
If your prospect has a specific need, you should stress the specific benefit he/she will get by using your product/service at first.
Then, ask for the sale.
There are A LOT of techniques for closing the sale, but - as per my experience - the most effective are the ones that ... ask for the sale, plain and simple.
You might get inspired by the following questions:
The questions above require a clear Yes! or No and a clear feedback. Be open to the messages you'll receive and ready to implement them into your sales strategy.
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