What Is A Marketing Website Hub And Why Do You Need One
Do you want
When it comes to internet marketing, you definitely need a centralized website to act as the anchor for all of the other things that you have going.
The question is:
What exactly is a marketing hub ?
Your marketing hub can be any website that you choose, but it does have to meet the requirement of being the central location for all of your marketing efforts.
Your hub goes out to all of your other marketing channels and the like, and in return, those same elements connect back to your hub.
Think at social medias: you post your image on facebook with a link back to your blog post. Or you post a video on youtube with a link back to your landing page.
Today, consumers buy differently than they did in the past
People used to be convinced by television, radio and newspaper advertising.
Now they actually research products and look for trusted brands to partner with.
Your job as a company, whether you are in retail or an internet marketer, is to get traffic.
But what do you do with that traffic once you have it?
You need a quality website to send traffic to, because that’s the place consumers will get their first impression of you – and that impression is usually pretty difficult to overcome.
Whether it is for adding to a social media profile, or sending web traffic that is ready to buy, you absolutely need a home base.
Your hub website is the central location for everything that you are doing online: social media posts, blog posts, landing pages, webinars, images, events, guides, .... you got the point.
Remember, people are everywhere on the web and you need to reach out and meet them
where they are
Moreover, your central hub website is an information source for anyone looking to find out more about you and your company, 24/7/365, ready to answer to any questions that a potential buyer must have.
(They probably aren’t going to work too hard to find the answers they need when your competitors are just one search result over).
Setting up your hub
First, choose a domain name that is going to be relevant to your brand.
The second thing that you need to do after you choose the perfect domain name is get website hosting.
Finally, you are going to need some kind of framework for your website.
It goes without saying that you should be clear about the purpose of your website to publish content that is relevant for your niche.
As said, you can post content, images, videos, host events, ebooks and guides in every corner of the internet, because people are everywhere.
Just remember to link back to your website to create a stable home for your tribe...
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© 2017 by Marisa Specogna