HOW TO LEVERAGE YOUR FACEBOOK PERSONAL PROFILE FOR BUSINESS
Are you looking for a way to leverage your personal profile on Facebook for business without bothering family and friends? Or maybe you want to reach a specific audience for your posts? Here's how to [easily] do it.
Go to your personal profile and click on Friends.
You'll see all your friends, with their picture and the default rapport you have with them (i.e. Friends).
If you hover the mouse on that 'Friends' tab, you can see that a new drop-down menu appears.
By default, facebook provides 2 custom lists, Close Friends and Acquaintances.
If you want to create a business list (prospects, leads, team, ...) you need to 'add' your business friends to a new list.
On socials, engagement is the key.
The more engagement you get, the more often facebook will show it on feeds. And you'll get potentially more engagement. And more engagement. And more engagement.
That's why is so important.
For every post you are going to publish, before publishing it click on Custom, and select the lists you want to see your post. Then click Publish and your post will be visible only for the audience you want to.