HOW TO GET MORE DREAM
#ENTREPRENEURSHIP - 5 min read
Your buyer persona is not always your dream client. You want a dream, paying client....
Although you love getting in touch with people, sometimes you may feel discouraged or puzzled by how they behave.
They ask you questions, you answer them, they ask more questions, you answer them, you ask for the sale, but nothing happens.
Is there a way to read their mind?
Brian Tracy, in his The Psychology of Selling, talks about the art of selling in detail. But the best part is when he digs into the different personalities ... and how you can know in advance if you are wasting your energies or not.
Pessimistic, without interest for life and rather depressed. Whatever you say, he will explain in detail why it will never work for him. He loves to chat and tell you how bad his life is.
He will never buy. Forget, forgive and move on.
Positive, nice and with clear ideas.
He always knows what he wants, how he wants it, how much he's willing to spend ... in a nutshell, he knows what he wants.
If you have what he is looking for, he will buy it right away, with few or no questions. If you do not have what he is looking for, he will not buy. He moves on quickly and forget you and your offers.
He wants to know.
Numbers , technical details and results produced by what you are selling.
You have to prove and wait. He wants to analyze everything to make sure that the decision he is going to take is the right one.
If you can fullfill all his needs, he'll buy. The price is never important. Your patience it is.
About what others think about him and his purchase.
He needs the advice of family/friends before deciding.
Be prepared to answer many questions on how other people are using the product, about yourself, your personal life and your interests.
He will purchase only if you make feel him your best friend.
Direct , impatient, practical, he hates to waste his time. He wants results. He asks many details about the product, but you have to go to the point quickly or you lose his attention.
If you can demonstrate how his life will improve by using what you sell, he will buy the product and use it right away.
Interested both in people and results.
He forgets the details of a conversation. If you don't catch they attention on spot, he'll fly away.
Surprise is the key.
In other words: Listen carefully. Act accordingly.
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