Case Study: How to Sell Products
Online and Get Noticed
#ONLINE MARKETING STRATEGIES - 6 min read
Are you having a hard time trying to sell your products online? Get inspired by what Mexican Cooking Network is doing.
Being original when selling physical products is not that simple. A t-shirt is always a t-shirt, a mobile is always a mobile and a car is always a car, right?
You might already realized that If you keep promoting as you are doing, you'll have a hard time ahead.
If your ideas are on vacation, you can always get some inspiration but what Mexican Cooking Network is doing. Let's dive into their marketing campaign ...
Clean Landing Page
When you land on their site, you see they kept all clean and essential but all that really matters is there: from brand awareness to shopping cart .... they planned their marketing to the tiniest detail.
#1 - The Video
This video strategy is pure gold because it allows to accomplish several goals at the same time:
Now, if you want to use videos for your marketing, Wistia (video marketing platform) is a smart choice.
You have to have your video ready to upload, but then you can customize the video itself to reflect your brand and have deep details about the visitors and how they behave with your video.
Wistia also allows you to add call to actions, stop the video to ask for the email and other nice features.
#2 - The Shares
Embedding in your page share buttons is a further way to get detailed stats on how your visitors interact with the page and to make it viral.
Services like AddThis give you data about shares, but also from where your visitors are coming and many other features you need.
#3 - The Pitch
The pitch is a 5-step presentation, starting by an overview of the recipe and the different variations you can make.
You can scroll the document at your own peace and when you have finished you'll have all the answers.
But what Mexican Cooking Network does is different. Look at the image below:
As you can see, they not only promote their work, but smoothly suggest people where to buy the exact tools they use.
When you want to sell your product, focus on:
Start your e-commerce website faster and easier with this all-in-one platform.
Take a look.
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