#ONLINE MARKETING STRATEGIES - 5 min read
If you tried banner advertising with little or no results, you know that Banner Blindness is real. If you want Clicks and Sales, you have to create something different. Here's how.
Statistics claim that people are so used to banners that rarely notice them and, even worst, click on them.
But - on the other hand - if the banner you are using looks like a banner and you are using the same banner that thousands are using ...
There is a simple strategy you can try to overcome the banner blindness and create something different.
Although the overall process is not rocket science at all, it works.
Create a Custom Landing Page
The landing page is where the people will land after clicked on your banner.
It may be a blog post, a sales page, or (best choice) an opt - in page.
You can create your custom opt-in page very easily using services like Wishpond or Weebly, just to name a couple, which provide drag-n-drop templates for almost any niche AND allow you to build your list.
When your opt-in page is ready, copy the link and paste it into your browser, to see the page full-screen.
Click the Print button on your keyboard, to copy the page.
Paste it to a blank page of your microsoft power point or any other similar program you have (if you don't have any program, go with google slides).
Create Your Banner With The Same Image Of Your Opt-In Page
Cut and Resize the image of the opt-in page you just pasted.
Common sizes are 250x250px or 350x350px.
The exact same image of your opt-in page makes people feel comfortable and your banner looks highly professional without hiring a guru.
(Don't forget to add a clear Call-To-Action button to your banner).
... Or Create a "Only Text" Banner
TIP! A banner can be everything and the beauty of creating one by yourself is that you can adjust the style to match the existing content of the page you're about to use.
This way the banner seems to be part of the page and it works perfectly if you are going to use it on other people's site.
For example, I used the one here below when I promoted one of my offers to a site where the dominant color was pink and blue. I customized the fonts, the colours, the style.
It's one of the ugliest banners I've ever made, but since it doesn't look like a banner, I got great results.
Just test it and see how it works for you.
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