11 WAYS TO INCREASE YOUR SALES
AND CLOSE ANY DEAL
#ENTREPRENEURSHIP - 5 min read
All it starts by working on the 11 hidden reasons behind a purchase...
As you already know, a purchase is not just having more stuff.
It's always a symbol for something more: an emotion.
When you are able to decode which type of emotion your product/service fills, you can easily build your marketing around it and get the proper message just to people looking for it.
It's not magic, but it takes some time on your part to play around the following reasons and see how your product/service will fill the hidden need.
Why People Really Buy
2 . They want more security
= financial, emotional or physical, any reference to the protection generates peace and pleasure
3 . They want to be respected
= product / service which increases the self esteem / respect from others
4 . They want to be admired
= product / service which allows people to be admired for what they have or for what they have been achieved
5 . They want to look fantastic
= product / service which makes people feel more energetic, fit and healthy
6 . They want more recognition
= product / service which allows people to be recognized for their accomplishments
7 . They want more power
= product / service which gives people the opportunity to become more influential and popular
8 . They want to stay one step ahead of others
= Product / service which gives people the feeling of being one step ahead of the others
9 . They want to be attractive
= product / service which enables people to become a more attractive partner
10 . They want to be successful
= product / service which enables people to build up their skills , to succeed faster, to emerge and surpass their competitors in any field
11 . They want rewards
= product / service which helps people to live a highly rewarding life
➦ Think at your product/service and try to emphasize each emotion with
a message built around your product/service.
the reason #1 is a message around MAKING MORE MONEY OR SAVING
MORE MONEY and maybe your product is an app that will help counting the
calories and stay healthy.
➦ Do the same process for each emotion.
Not all the points will match perfectly, but if they do, you have 11 marketing
strategies ready for you.
In other words, you have almost 11 different ways to attract your dream
customers and it will be easier to create a campaign around a need rather
than trying to understand where your dream clients are hiding themselves ...
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